TABLE OF CONTENTS
Subject Line Goal
Make your subscriber curious enough to open your email
Subject Line Format: Curiosity + Benefit
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Here’s a ridiculous example of why curiosity alone is not as powerful…
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Curiosity with no benefit: My cat almost died
- Sure, they may be curious to find out why I am telling them this… but what’s in it for them? Unless they know you personally, they likely won’t open it.
Benefit with no curiosity: I closed a $10k deal
- Would you open this? Maybe if you’re into high-ticket sales, but there’s not any genuine curiosity to grab your attention. Just a “brag” about myself closing a deal.
Curiosity + Benefit: My cat almost died, but I still closed a $10k deal
- Interesting… Now, I have my story that grabs their attention (my cat almost died) but I put a reason why it matters to them (I closed a $10k deal).
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Anyways, that’s a ridiculous example of why curiosity + benefit is so important.
Let’s get into the 7 Subject Line Formulas
1. Tell them "how-to" or “how I”
- "How to ___ "
- “How I ___”
- How to convert more leads to sales
- How to get clients on Twitter without cold DMs
- How I closed $10k last month without sales calls
2. Tease them
- "Read this if ___ ”
- “Open this if ___ ”
- "This is/will ___"
- Read this if you want more engagement…
- Open this if you want to burn more fat…
- This will make you more sales…
3. The “secret”, “new” thing, or discovery
- “The new ___”
- “Discovery the ___”
- “Secret/New way ___”
- The new “daily digest” that can boost your sales as soon as yesterday
- Discover the secret to getting your emails opened
- New way to convert cold leads
4. Call out an enemy
- “You’ve been lied to”
- “The biggest lie in ___”
- “___ doesn’t ___”
- “___ don’t want you to know this”
- Carbs don’t make you fat OR Carbs don’t make you fat, this does…
- The biggest lie in affiliate marketing
- Marketing agencies don’t want you to know this
5. Ask a question
- "Is ___?"
- “Does ___”
- Is this food making you fat?
- Does cold email still work?
- Is cold email dead?
6. Make it crazy, weird, or easy
- “Crazy way to ___”
- “# weird hack for ___”
- “Easy method to ___”
- Crazy method to get more clients
- 1 weird hack that increased conversions
- Easy method to writing sales letters in 30 minutes or less
7. Challenge their beliefs
- "Why ___"
- “___ is a waste of time”
- “Your ___ is ___”
- Why cutting carbs is not the answer
- Cold DMs are a waste of time
- Your morning routine is costing you money
Other formulas
Numerical (5 things costing you money)
Negative Statement (Don’t do this if you want more sales)
FOMO (2 hours left)
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You can also use a combination of techniques…
Ridiculous example:
“Open this in the next 6 hours to learn how I closed $20k with a 3-step secret hack that experts don’t want you to know”
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Real example:
“How sally lost 20 pounds with this new hack”
Your Action
Take 3-5 minutes and run through the above list, plugging in specifics for your niche… or pick a niche if your write for clients.
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This is not how you would usually write subject lines, you would have an idea/purpose for the email, not just a niche.
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For the sake of this exercise, just make something up… Or use a real example if you have one off the top of your head.
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Don’t spend more than 5 minutes on this exercise. I want you to actually do it, so no procrastinating.
Here’s my quick-fire example
Copy and paste the above examples into whatever document software you use.
Niche: Social Media Marketing
Purpose of Email: Tell them about 5 ways to instantly improve their content, get them to click to download a free guide
Start the clock…
Tell them "how to" or “how I
- "How to ___ " How to instantly improve your content
- “How I ___” How I post so much content
- How to convert more leads to sales
- How to get clients on Twitter without cold DMs
- How I closed $10k last month without sales calls
Tease them
- "Read this if ___ ” Read this if you want to instantly improve your content
- “Open this if ___ ” Open this if you want to make better content
- "This is/will ___" This will change the way you make content
- Read this if you want more engagement…
- Open if you want to burn more fat…
- This will make you more sales…
The “secret”, “new” thing or discovery
- “The new ___” The new way to make content FAST
- “Discovery the ___” Discovery the 5 ways to instantly improve your content
- “Secret/New way ___” 5 secret ways to boost your content
- The new “daily digest” that can boost your sales as soon as yesterday
- Discover the secret to getting your emails opened
- New way to convert cold leads
Call-out an enemy This one doesn’t really apply here but let’s just pretend its for the niche in general… (I came back and edited this after the clock)
- “You’ve been lied to”
- “The biggest lie in ___” The biggest lie in social media marketing
- “___ doesn’t/don’t ___” Posting daily doesn’t work (I really like this one… context: posting daily doesn’t work… because you need to be posting multiple times a day)
- “___ don’t want you to know this” Big influencers don’t want you to know this…
- The biggest lie in affiliate marketing
- Carbs don’t make you fat
- Marketing agencies don’t want you to know this
Ask a question
- "Is ___?" Is your content engagement down?
- “Does ___” Does your content creation suck?
- Is this food making you fat?
- Does cold email still work?
- Is cold email dead?
Make it crazy, weird, or easy
- “Crazy way to ___” 5 crazy ways to instantly improve your content
- “# weird hack for ___” 5 weird hacks for better content
- “Easy method to ___” Easy method for better content
- Crazy method to get more clients
- 1 weird hack that increased conversions
- Easy method to writing sales letters in 30 minutes or less
Challenge their beliefs
- "Why ___" Why your content sucks
- “___ is a waste of time” Your current content creation process is a waste of time…
- “Your ___ is ___” Your content creation is costing you valuable time…
- Why cutting carbs is not the answer
- Cold DMs are a waste of time
- Your morning routine is costing you money
TIME: 4:07
